Learn how media companies can unlock new revenue by integrating digital retargeting into traditional ad campaigns. This guide covers how retargeting works, why it matters for 2026, and how to execute without building a programmatic desk. The media landscape has fundamentally changed. For Chief Revenue Officers and sales directors at traditional media companies, success in 2026 is no longer defined by reach alone. Awareness still matters, but conversion drives revenue. Radio,

As programmatic ad spend passes two hundred billion dollars annually, the shift from volume to curated quality is defining success. Learn how agencies and media planners can win in 2026 with audience‑centric buying, AI execution, and strategic execution by Team Media. Programmatic advertising has grown into one of the largest channels in digital media. Agencies and media planners face a landscape that is no longer just about buying impressions at scale. Instead, success now d

By 2026, programmatic advertisers are projected to surpass $200 billion in ad spending. Yet, as the market scales, so does its complexity. The days of "set it and forget it" are gone. Today, every media decision runs through a complex system of platforms that decide in milliseconds which impression is worth buying. For agency leaders, the difference between a renewed contract and a lost client often comes down to one thing: execution. Many agencies rely on partners who treat