Where Sports Meets Strategy: Introducing The Business Side of Sports
- troyosborne2102
- Sep 1
- 2 min read
Big news I’m excited to share...
We’ve officially relaunched The Business Side of Sports, a daily sports-business news site built for those who care about more than just the scoreboard.
This has been in the works for a while. We wanted a place that brings together two worlds we live and breathe: sports and business. A place for short, sharp, context-rich content. Stories that cover not only what happened on the field but why it matters in the boardroom.
For us at TeamMedia.Digital, this isn’t just another content channel. It’s an extension of who we are. We’re a team that thrives behind the scenes, powering the backend of digital campaigns, helping brands scale, optimizing for what matters. But we’ve always believed in playing both sides of the ball. Creation and execution. Passion and process. Grit and growth. That’s where The Business Side of Sports lives.
The Culture Behind the Launch: Humble and Hungry
This relaunch isn’t about ego. It’s about alignment.
At Team Media, we talk a lot about being “Humble and Hungry.” That’s not a tagline. It’s a system. Humility keeps us grounded. It reminds us to listen more than we speak, to learn faster than we react, and to show up prepared every time. Hunger pushes us forward. It’s what fuels our curiosity, our discipline, and our willingness to keep raising the bar.
That mindset comes from sports. From early mornings, from missed shots, from locker room lessons that don’t show up in box scores but shape how we lead. And it shows up in business too, where long-term performance always beats short-term hype.
This platform is an invitation to bring that same mindset to the stories shaping the game, from NIL trends and sponsorship shifts to media rights and programmatic buying in live sports.
What You’ll Find on the Site
Quick reads on big developments across high school, college, and pro sports
Insights on how advertising, media, and technology are reshaping fan experiences
Analysis of the strategies driving athletic departments, brands, and startups
Voices from behind the scenes: marketers, operators, partners
Our goal is simple: Make it easier to understand the business moves that matter in sports.
Grateful to Share This With You
This isn’t just a Team Media project. It’s a contribution to the community that shaped us. A nod to the athletes, entrepreneurs, and marketers who see the game from both sides.
We’ll keep building it brick by brick, just like we’ve built everything else: with focus, discipline, and a deep love for the process.
Thanks for being part of the journey.
Check out The Business Side of Sports when you get a minute.